Communication with php pogram
Saturday May 19th 2012

Lori Lee: Who Uses Love at U of T?


Today marks 6 months since Love @ U of T officially launched. Since then, we’ve reached the 1,000 user mark — hooray! We have also been mentioned in a number of publications, most notably U of T Magazine.

I thought it would be interesting to see what the demographics of the users look like, so I did some data analysis. Nothing really surprised me, except for the fact that there are significantly less people looking for short-term relationships than I expected.

The vast majority of users are single, straight undergrads from the St. George campus. They are pretty evenly distributed among their years of study, and about 80% of them are between the ages of 18 and 23.

(Great news that most people don’t smoke regularly!)

Most common hobbies:

  • listening to music
  • reading
  • watching movies
  • playing video games
  • hanging out with friends
  • photography
  • cooking and eating

The courses that stood out the most as lamest were math and statistics courses.

The courses that stood out the most as people’s favourites were philosophy and psychology courses.

I also made some word clouds using Wordle, with common words removed. I did this kind of quickly so these are not completely accurate because I didn’t take phrases into account nor that people abbreviate certain things. For example, the word “Smith” shows up a lot in the first cloud but the word “Sidney” does not, because some people refer to the building as “Sid Smith.” Also, if words have apostrophes or special characters, the letters get split up, which explains why you might see things like “ing.”

Where people like to hang out

What people would like to do on a first date

What characteristics people look for in a partner

 

What people are passionate about

I could have analyzed the data in a more interesting way and asked questions like, “Are the things that girls are interested in doing on a first date different from what guys are interested in doing?” But I will leave that for another time.

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